Paris Hilton
Many people point to Paris Hilton—the great-granddaughter of Conrad Hilton—as someone who helped popularize the idea of being “famous for being famous.” Through her reality TV appearances, headline-making scandals, and a handful of film roles, she became one of the most recognizable figures of the 2000s. She later leveraged that visibility to launch a DJ career and build a range of successful beauty brands.
Still, even someone so closely tied to cosmetics steps away from them at times. Without makeup, it’s obvious Hilton maintains her skin carefully. That said, she hasn’t always embraced the spotlight in those moments—reportedly opting to wear at least some foundation even during casual outings like hikes.